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Another important factor has been geographic expansion. OnlyFans saw rapid expansion in Latin America, Asia, and Europe after first becoming well-known in the US and the UK. A brief and controversial ban on sexually explicit content in 2026 was reversed within days after a massive backlash. Even if they are not the largest account on the platform, a creator who focuses on vegan meal preparation or vintage fashion advice can develop a devoted fan base.
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During the pandemic, when people spent more time online and looked for new ways to support creators, this acceleration occurred in large part. By the end of 2026, there were over 220 million monthly active users, up from roughly 5 million in the beginning.